Clued In:
How to Keep Customers
Coming Back
Again and Again

Clued In Book
Orange Ball
5 Star Product

'This should become a business best seller'

CRAIG MATTESON
HALL OF FAMETOP 500 REVIEWER

5 Star Product

'The MUST READ Book on Customer Experience Management'

KEITH BOWER

Orange Ball
5 Star Product

'The Prohibitive Cost of Being Clueless'

ROBERT MORRIS

5 Star Product

'Remarkable, applicable, and gleaned from decades of experience'

BRIAN SUN

Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers.  In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one clue at a time.

Carbone draws on the latest neuroscientific research to show how customers transform physical and emotional sensations into powerful perceptions of your business... perceptions that crystallize into attitudes that dictate everything from satisfaction to loyalty. And he explains how to assess and audit existing customer experiences, design and implement new ones... and "steward" them over time, to ensure that they remain outstanding, no matter how your customers change.